Our Value To You


We are and purposely choose to remain independent – we get cold-called and solicited every once in a while to integrate with the big Wall Street brokerage houses and investment management companies and in turn become one of their planners/advisors but then we lose our objectivity – besides avoiding serious conflicts of interest, that freedom allows us to pick the best possible products from the global marketplace that fit your plan at the lowest possible cost – that instead of having to fill some kind of a quota for a profit-hungry enterprise.

We do not sell anything – no insurance, no-loaded funds, no annuities – just offer pure planning and advice.

We are more process-focused than product-focused – we move slow, we ask questions and lots of them to truly assess where you are and where you want to go, how much risk can you handle…no, not only by filling out questionnaires but truly gauging how you react to different market conditions and then slowly start to build and tweak your plan.

We help you with your goals and develop a plan to reach them. We identify what you plan to accomplish, what resources you will need to make that happen, how much time you will need to reach those goals and how much you should budget for them.

We are your pension fund managers. Retirement planning is one thing but once you are in retirement, having the right distribution strategy is critical to make sure that the wealth you worked so hard to accumulate lasts your lifetime. We’ll help with questions like –

  • When is the best time to begin taking Social Security to maximize my lifetime benefit?
  • Should I rollover my 401(k) to an IRA? Which pension payment option is best for me?
  • Am I financially ready to retire?

We’ll evaluate your employee benefits at work to assess whether you, as an employee, are taking maximum advantage of those benefits. We’ll help with questions like –

  • Should I contribute to my company’s regular 401(k) plan or a Roth? Am I contributing too much to one over the other?
  • How do I decide if a Health Savings Account (HSA) is right for my family? How should I manage my HSA account?
  • What employer supplemental life & disability plans are right for me?

We help you minimize risk that could severely impair your family’s financial situation by steering you towards the right kind of insurance – life, disability, umbrella & long-term care in retirement.

We help you plan and save for college at no cost to you. We’ll work with you in estimating future college costs and help you decide on whether you should or should not contribute to a 529 College Savings Plan.

We assist you with tax & estate planning. We’ll work with you to decide if you need a Will or a Trust. We’ll help you organize your estate in a way that minimizes the burden on your loved ones. We’ll help you pay less tax the legal way. If need be, we’ll work with a network of experts that we have vetted out – we do this to serve you and only if we think a domain-expert needs to get involved – we make no money with these engagements.

We are your behavioral coach for life – we will make sure that you don’t do anything dumb or stupid with the money you worked so hard to make.


We heavily leverage technology to improve our quality of service to your family – we have built a portfolio analytics platform from scratch that mines data from various sources which then guides us to build highly diversified and custom portfolios that minimizes overlap and eliminates over-concentration risk – we use statistical techniques like mean-variance optimization and decision trees to build and populate your plan – we continuously strive to automate as many processes as possible so that we spend more time and effort on what is important to you and your family.

No set account minimums – wealth creation is not a prerogative for only the wealthy – most financial services companies only want to work with folks who are already well-off, leaving a large swath of the population on their own or worse, exposed to rip-off artists or outright scammers and ponzi-schemers – we know your savings might be small now but with a solid plan combined with systematic investing over a long period of time, your wealth will grow and we want to grow with you – we want to be your coach/partners for generations to come.

No trading costs – our clients incur no transaction costs for portfolio management – that cost is included in our asset management fee.

We have Madoff-proofed our process – we do not hold your assets, we just manage them – Foliofn Investments (link to brochure), a third party custodian holds all your investments, executes all transactions and prepares timely statements – Foliofn Investments is FDIC/SIPC insured.

We cannot bring money in or out of your accounts, only you can – Foliofn Investments will deduct the management fees due at the end of each quarter on our behalf.

And did we say that we are and will remain independent?